Pricing

    Every tool on every plan. Pick how much you need.

    AI ads, the white-label CRM, AI texting and calling, booking and Smart Pages are on every plan, with unlimited team seats. Plans differ only in monthly credits and client sub-accounts.

    Switch to yearly any time to save 20%.

    Growth

    Most popular

    For freelancers with a few clients.

    $49/mo

    Billed monthly, cancel anytime

    Credits / mo
    300
    Clients
    5
    Seats
    Unlimited

    300 credits could cover a month of:

    1 phone number · 800 texts · 60 AI call minutes · 190 image ads

    Everything in Access, plus:

    • Up to 5 client sub-accounts
    • 300 credits a month
    • Priority support
    • White-label on every plan
    • Cancel anytime, no contracts
    • Failed generations refunded
    • Unused credits roll over

    What credits pay for

    One balance pays for everything you use.

    Your plan's monthly credits cover ads, phone numbers, texts and AI calls, for you and every client. No separate wallet, no AI add-on per sub-account. You see the cost before anything runs.

    Ads

    1 credit = 2 image ads

    • Image ad

      0.5 credits

    • Edit or resize an ad

      0.25 credits

    • Video ad clip

      By model and length

      from 4 credits

    • Copy, offer and hook tools

      2 credits

    Phone numbers and texting

    1 credit = 8 texts

    • Phone number

      Plus 4 credits when you first buy it

      15 credits / month

    • Text sent

      0.125 credits

    • Text received

      0.1 credits

    • Picture message sent

      0.35 credits

    • iMessage from your own iPhone number

      Sent or received through your Mac, unlimited numbers

      Free

    • Email

      0.03 credits

    • Phone call

      Per line; a two-way call is 0.4

      0.2 credits / min

    AI follow-up

    AI replies cost nothing extra

    • AI text replies

      Only the text itself is billed

      Free

    • AI calling and AI receptionist

      1.5 credits / min

    • AI voicemail drop

      1 credit

    Bring your own Twilio account and that client's texts and calls bill to Twilio instead of credits. Unused monthly credits roll over for a month, failed generations are refunded, and credit packs start at $6 for 25.

    Estimate your month

    40 · 20 credits
    2 · 30 credits
    1 · 15 credits
    600 · 75 credits
    400 · 40 credits
    60 · 90 credits

    You'd use about

    270 credits / mo

    • Ads 50
    • Numbers 15
    • Texts 115
    • AI calls 90

    Fits on

    Growth · $49/mo · 300 credits

    About 30 credits to spare, which roll over a month.

    Tap a plan to switch

    Plan limits

    Credits every month

    300
    700

    Client sub-accounts

    5
    Unlimited

    Team seats

    Unlimited
    Unlimited

    Support

    Priority
    Dedicated
    AI ads

    AI image ad generator

    AI video ads (Zuops Motion, Seedance, Veo, Kling)

    Ad Copier for images and video

    Ad Remix and bulk Ad Editor (up to 50 ads)

    Ad Studio drag-and-drop editor

    Logo generator, image reimaginer, thumbnail copier

    AI models hub (Nano Banana, GPT Image and more)

    Brand Profiles and media library

    Video Scene Builder (multi-shot)

    UGC Creator and character cast

    Copy and strategy

    Ad copy, headline and hook generators

    Business offer generator

    Ad library with estimated cost per lead

    Ad Performance Predictor

    Winning offers with a cost-per-lead forecast

    VIP Ad Library: real ads with real cost per lead

    Meta and Google ads

    Unlimited Meta ad account insights

    Google Ads campaign builder

    Meta Ads AI Analyst

    Auto-pause, budget rules and scheduling

    Publish ads straight to Meta

    Client reporting and share links

    AI follow-up and booking

    AI texting that replies in seconds, 24/7

    AI calling campaigns (1.5 credits / min)

    AI receptionist that answers, books and transfers

    Transcripts, recordings and call summaries

    Instant Lead Connect (call new leads in seconds)

    Calendars with arrival windows or exact times

    Google Calendar, Outlook and Calendly sync

    Google Meet and Zoom links, reminders

    Client CRM

    Lead inbox: texts, email and website chat

    Pipelines, custom fields and tags

    Automations and nurture sequences

    Smart Forms and Smart Pages (AI landing pages)

    Estimates, invoices and e-sign contracts

    Review requests and review pages

    Meta lead ads sync, webhooks, Zapier, Typeform

    Client logins (Client Admin or Viewer)

    White-label branding and custom domain

    Installable white-label app for each client

    Agency and API

    Public API and MCP server

    Embeddable ad tools (GoHighLevel and others)

    Stripe Connect: bill your own clients

    Paid signup links that sell your plans

    Snapshots: copy a client setup in one click

    Learning and coaching

    Courses, 1,000+ templates and the community

    1-on-1 ad reviews

    Monthly strategy call

    Private VIP chat and a direct line to Zack

    Start with

    FAQ

    Questions before you start?

    Straight answers on credits, sub-accounts, AI tools, and what happens after you sign up.

    How do credits work, and what does one ad actually cost?

    Every plan comes with a monthly credit balance that pays for usage across the platform. An AI image ad is 0.5 credits (an edit is 0.25), and video costs more depending on the model and length. In the CRM, a text you send is 0.125 credits (0.1 received), a phone number is 15 credits a month, AI calling and the AI receptionist are 1.5 credits a minute, and an email is 0.03. The AI's text replies, automations and bookings add nothing on top. Plans include 75 credits on Access, 300 on Growth, 700 on Scale, 1,500 on Agency and 4,000 on VIP each month. You see the cost of a tool before you run it, and every charge shows up in your Credit History.

    See every price →
    What exactly is a sub-account?

    A sub-account is a complete, separate CRM for one client: their own leads, inbox, conversations, phone number, calendar, pipelines, Smart Forms, automations, branding and team. Nothing mixes between clients. Access includes 1 sub-account, Growth includes 5, and Scale, Agency and VIP are unlimited.

    How sub-accounts work →
    Is Zuops a good GoHighLevel alternative?

    For agencies and local businesses that also run ads, yes. Zuops has the white-label CRM, AI texting and calling, calendars, forms and landing pages, plus an AI ad studio, ad copier and ad library that GoHighLevel doesn't have. Unlimited sub-accounts start at $99/month, versus $297/month on GoHighLevel's Unlimited plan.

    Zuops vs GoHighLevel →
    How fast does the AI respond to a new lead?

    Within seconds. A new lead from Meta lead ads, a Smart Form, a webhook or a call can trigger an instant text, and the AI keeps the conversation going with full history until the lead books. You can pause the AI for everyone or one contact and take over any thread yourself.

    AI texting →
    Which plan should I start on?

    Every plan has every tool, including the Meta Ads AI Analyst, ad automations, client reporting, white-label branding and the API, with unlimited team seats. Plans differ only in sub-accounts and monthly credits. Solo owners running their own ads usually start on Access. Pick Growth for up to 5 clients, and Scale or Agency once you need unlimited sub-accounts or more credits.

    Compare plans →
    Do sub-accounts use my credits?

    Yes, from one shared balance. Credits are pooled at your main account, so you never top up each client separately. Each client's texts, calls, phone number and AI use come out of that balance, and every sub-account's Usage tab shows exactly what it spent. A client who connects their own Twilio account pays Twilio directly for texts and calls instead.

    How does the white-label CRM work?

    White-labeling is included on every plan, starting at $19/month. Brand the client CRM with your agency name, logo, favicon and colors, and connect a custom domain like crm.youragency.com with one CNAME record, so clients never see Zuops anywhere, including emails and booking pages. Plans only differ in how many client sub-accounts you can create and how many credits you get each month.

    White-label CRM →
    Can I upgrade, downgrade, or cancel whenever I want?

    Yes. Upgrades take effect right away and are prorated. Downgrades are scheduled for the end of your billing period so you keep what you paid for. There are no contracts, you can cancel from Manage Plan at any time, and you can export your leads and creatives first.

    Still have a question? Ask our team

    Turn ad clicks into booked appointments.

    Start with your own business or bring every client. Your first ads take minutes, and every new lead gets a reply in seconds.

    • Plans from $19/mo
    • White-label on every plan
    • Cancel anytime