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    Privacy Policy

    Last updated: October 20, 2026

    This Privacy Policy explains how Zuops (“Zuops”, “we”, “us” or “our”) collects, uses, shares and protects information when you visit zuops.com, use our apps and API, or otherwise interact with us (together, the “Services”).

    Zuops is a tool businesses use to market themselves and to follow up with their own leads and customers. Section 1 explains whose information is whose, and Section 5 explains how we treat the information you keep about your leads and customers.

    The short version

    A plain-language summary. The full text below is what applies.

    • We never sell your personal information or your customers’ information.
    • We never use your ads, uploads, CRM data or leads to train AI models, ours or anyone else’s.
    • Your leads and customers belong to you. We only process their information to run the features you use, and we never market to them.
    • AI providers get only what a feature needs to return your result, and they can’t train on it.
    • Phone numbers and text-message consent are never shared with anyone for their own marketing.
    • You can access, export, correct or delete your data. Email privacy@zuops.com and we’ll respond within 30 days.

    1. Who we are and what this policy covers

    Zuops is based at 522 W Riverside Ave Ste N, Spokane, WA 99201, USA.

    • Your account information. For information about our customers and website visitors (for example your account, billing and how you use the Services), Zuops decides how it’s used and is the “controller” or “business”.
    • Your customers’ information. For information our customers keep or collect in Zuops about their own leads, customers and other contacts (“Customer Data”), the customer decides how it’s used. Zuops processes it on the customer’s behalf as a “processor” or “service provider”, under our Terms of Service.

    If a business contacted you through Zuops, that business decides how your information is used, so please send privacy requests to it. If you contact us instead, we’ll pass your request to the business and help it respond. We honor requests to stop texts ourselves (see Section 6).

    2. Information we collect

    Information you give us

    • Account and profile details: name, email, phone number, business name, industry, website, time zone, and the team members you invite.
    • Billing details: your plan, billing address and payment history. Card numbers are collected and stored by our payment processor; we only see details like the card type, last four digits and expiry date.
    • Your content: logos, brand profiles, images, videos, prompts, ads you create, landing pages and websites, and files you upload.
    • Customer Data: the leads, customers and contacts in your CRM, including form submissions, texts, emails, social messages, call recordings and transcripts (when you turn them on), appointments, notes, invoices and contracts.
    • Communications with us: support requests, chats with our support assistant, survey answers and community posts.

    Information collected automatically

    • Device and log data: IP address, browser and device type, operating system, pages viewed, referring pages and timestamps.
    • Usage data: features used, credits used, jobs run, errors and performance.
    • Message and call data: delivery, open, click, bounce, reply and call-length information for messages and calls sent through the Services.
    • Cookies, pixels and similar technologies, described in Section 8.

    Information from other sources

    • Services you connect, such as Meta, Google, Zoom, calendars, payment processors, form and field-service tools, and automation tools, which share data with us at your direction (see Sections 14 to 16).
    • Payment processors (whether a payment succeeded), and phone carriers and registries (message delivery and texting registration status).
    • Public business information, when you ask us to read your website or to find ads in public ad libraries.

    3. How we use information

    • To provide the Services and the features you use, including creating and editing ads, hosting your pages, and sending the texts, emails and calls you or your automations start.
    • To run AI features for you (see Section 4).
    • To create and manage your account, sign you in and handle billing, credits and usage.
    • To provide support, including looking into issues you report.
    • To keep the Services secure, filter spam, prevent fraud and abuse, and enforce our Terms.
    • To send service messages, such as receipts, security alerts and changes to the Services.
    • To tell account holders about Zuops products and news (you can unsubscribe at any time). We never send marketing to your leads or customers.
    • To understand and improve the Services using aggregated, de-identified usage information.
    • To comply with the law and to establish or defend legal claims.

    Legal bases (EEA, UK and similar laws)

    Where the law requires a legal basis, we rely on performing our contract with you, our legitimate interests in running, securing and improving the Services and in marketing them responsibly, your consent (which you can withdraw), and our legal obligations.

    4. AI and your data

    Zuops uses AI for features such as creating ads, images and video, scoring ads, assistants that reply to and call your leads, and call summaries and recommendations.

    • Only what’s needed. When you use an AI feature, the information it needs (for example your prompt, a brand image, a website address, a lead’s message or the times you’re free) is sent to the AI model provider that powers it, only to produce your result.
    • No training on your data. We don’t use your content or Customer Data to train, fine-tune or improve AI or machine learning models, ours or anyone else’s. We use AI providers only through business services whose terms don’t allow them to train their models on what we send, and we never sell AI inputs or outputs.
    • Your AI’s lessons stay yours. When you teach your AI assistant rules or rate its replies, those lessons are stored in your account and used only for your account.
    • People don’t read your data. Our team doesn’t look at your content or conversations, except when you ask us for help, when it’s needed to investigate a security issue or abuse, or when the law requires it.

    5. Your leads and customers

    Customer Data belongs to the business that collected it. For Customer Data, we:

    • process it only to provide the Services to that business and as it directs;
    • never sell, rent or trade it, or use it for our own marketing or advertising;
    • never contact your leads or customers for our own purposes, or share them with other Zuops customers;
    • never use it to train AI models;
    • keep each business’s data separate, so other customers can’t see it; and
    • delete it when the business asks us to, as described in Section 10.

    In an agency or white-label setup, the agency and its client control the sub-account’s data. The agency’s team can see the sub-accounts it manages, and client users see only the sub-accounts they’ve been given.

    6. Text messaging and mobile information

    When people text with a business through Zuops, we process their phone number, their messages and their consent and opt-out records, to deliver the messages and honor opt-outs.

    No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. This information is used only to deliver messages, through the carriers and service providers that carry them.

    Anyone can reply STOP to stop texts from a business, or HELP for help. Message and data rates may apply. We keep opt-out records so the request continues to be honored.

    7. How we share information

    We don’t sell personal information. We share it only:

    • With service providers that help us run Zuops, under contracts that limit their use of it to providing services to us: cloud hosting and databases, file storage and delivery, email delivery, phone and messaging carriers, payment processors, AI model providers (directly or through an AI routing service affiliated with Zuops), analytics and error monitoring, and customer support tools.
    • At your direction: with services you connect (such as Meta, Google or Zoom), with the people you message or call, with users you invite to your account or sub-accounts, and on pages you publish.
    • For texting registration: the brand and campaign details you give us, with carriers and registries.
    • For legal and safety reasons: when required by law, subpoena or court order, or when needed to protect rights, property or safety, investigate fraud or abuse, or enforce our Terms.
    • In a business transfer: if Zuops is involved in a merger, acquisition, financing or sale of assets, information may pass to the new owner, who must honor this policy for the information it receives.
    • As aggregated or de-identified information that can’t identify you or your contacts.

    8. Cookies, pixels and analytics

    We use cookies and similar technologies to keep you signed in, remember your preferences, keep the Services secure and understand how they’re used.

    On zuops.com and in the Zuops app, we also use the Meta Pixel and the Google Ads tag to measure and improve our own advertising, for example to count signups that came from an ad. These tools send device and page-visit information to Meta and Google. They never receive your CRM data, and we don’t load them on the pages your customers use, such as your forms, booking pages and landing pages. Any pixels on those pages are ones you add yourself.

    We also count visits to zuops.com with our own analytics, which sets no cookies and stores nothing in your browser. For each page view we record the page, the referring site, any campaign tags in the link (UTM tags, and the name but never the value of an ad click ID), your approximate country, and your browser, operating system and device type. To tell visits apart within a day we use a hash of your IP address and browser with a key that is replaced every day, so you can’t be followed from one day to the next, and we never store the IP address. When you start a checkout, we keep a hash of the email you entered (never the email itself) so the account created after payment can be credited to the visit it came from. Visit records are kept for 13 months. This counter doesn’t run on the signed-in app or on your customers’ pages.

    You can block or delete cookies in your browser, adjust your ad settings with Meta and Google, or opt out of interest-based ads at optout.aboutads.info. Under some US state laws, these advertising tools count as “sharing” or “targeted advertising”; to opt out, use those settings or email privacy@zuops.com. Because there’s no common standard for browser “Do Not Track” signals, we don’t respond to them.

    9. How we protect information

    We protect information with safeguards including:

    • encryption in transit (HTTPS) and encryption at rest;
    • database access rules that keep each account’s and each sub-account’s data separate;
    • access to production systems limited to the people who need it;
    • connection tokens and secrets (for Google, Meta, Zoom, email and other services) stored encrypted and never shown in the app; and
    • logging and monitoring for errors and misuse.

    No system is perfectly secure, so please protect your login and the access you give your team. If a breach affects your information, we’ll notify you and the authorities as the law requires, without undue delay.

    10. How long we keep information

    • We keep your account information, content and Customer Data while your account is open.
    • If you cancel, we keep it so you can come back or export it, unless you ask us to delete it. We delete it within 30 days of a verified request.
    • Some temporary files, such as generated results you haven’t saved, are deleted automatically after a set time.
    • Backups are overwritten on their normal schedule.
    • We keep what we must for legal, tax, accounting, security and dispute purposes, such as billing records, and we keep opt-out records so those requests continue to be honored.

    11. Your choices and privacy rights

    You can update most account information in the app, and you can unsubscribe from our marketing emails with the link in any of them (service messages continue while you have an account).

    Depending on where you live, you may have the right to access the personal information we hold about you, correct it, delete it, get a portable copy, restrict or object to some uses, withdraw consent, opt out of targeted advertising, and appeal our decision on your request. To use these rights, email privacy@zuops.com from your account email. We’ll verify your request and respond within 30 days, or sooner where the law requires. You can use an authorized agent where the law allows, and we won’t treat you differently for using your rights.

    If your request is about Customer Data (for example, you’re a lead of one of our customers), we’ll refer it to that business and help it respond.

    California

    In the last 12 months we collected the categories of information described in Section 2: identifiers (such as name, email, phone and IP address), commercial information (such as plans and purchases), internet activity (such as usage data), approximate location from IP address, audio recordings where call recording is turned on, and professional information (such as business name and industry). We collect them from the sources and use them for the purposes in Sections 2 and 3, and disclose them to the categories of recipients in Section 7. We don’t sell personal information. Our advertising tools (Section 8) may count as “sharing” for cross-context behavioral advertising, which you can opt out of as described there. We don’t use sensitive personal information to infer characteristics about you.

    EEA and UK

    You can also complain to your local data protection authority. The legal bases we rely on are in Section 3, and transfers are covered in Section 12.

    12. Where information is processed

    Zuops is based in the United States, and we and our service providers process information in the US and other countries. Where the law requires, we protect transfers with safeguards such as the European Commission’s Standard Contractual Clauses.

    13. Children

    The Services are for businesses and aren’t directed to children. We don’t knowingly collect personal information from anyone under 18. If we learn that we have, we’ll delete it. Contact privacy@zuops.com if you believe a child has given us information.

    14. Google user data

    You may choose to connect a Google account to Zuops. This section explains exactly what we do with data received from Google APIs when you do.

    What we access

    • Google Calendar: your Google account email address, to show which account is connected; free/busy information from your calendar, so booking pages and AI assistants only offer times when you’re available (we don’t read the titles, descriptions, attendees or locations of events we didn’t create); and the appointment events Zuops itself creates, which we create, update, reschedule and cancel as bookings change, attaching a Google Meet link when your calendar uses Meet.
    • Gmail: if you connect a Gmail inbox, permission to send the outreach and follow-up emails you write or approve in Zuops from that address, and your account email address. We don’t read, label, archive or delete your mail.
    • Google Ads: if you connect a Google Ads account, its campaign, budget and performance data, used only to show and manage your campaigns in Zuops.
    • Google Business Profile: if you connect a Business Profile you own or manage, the list of businesses that Google account can manage (so you can pick one), that business’s reviews (reviewer name, rating, text and any reply), and permission to publish the review replies, posts, offers and photos you write, approve or schedule in Zuops. Review text is sent to our AI provider only to draft the reply you asked for. We act only on the business you pick, only for the tools you turn on, and never edit the business’s name, address, hours or other profile details.

    How we use and store it

    Google data is used only to provide the features described above. OAuth tokens are stored encrypted at rest and are never shown to users or shared with other customers or third parties. Google data isn’t used for advertising, isn’t sold, isn’t used to develop, improve or train artificial intelligence or machine learning models, and isn’t read by our staff except with your explicit permission to resolve a support request, or where required for security or legal compliance. Where a Google-connected feature involves an AI assistant (for example offering a lead the times that are free on your calendar, or drafting a reply to a Google review), only the data needed for that feature is processed, and only to deliver it.

    Disconnecting and deletion

    You can disconnect Google at any time from the matching settings page in Zuops, or by removing Zuops’ access in your Google Account permissions. When you disconnect, we delete the stored tokens right away. Appointment events already written to your Google Calendar, and replies, posts and photos already published to your Business Profile, stay there under your control.

    Limited Use

    Zuops’ use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

    15. Meta (Facebook and Instagram) data

    If you connect Facebook or Instagram, this is what we do with data we receive from Meta.

    What we access

    Depending on the features you use:

    • your Meta account ID and name, to show which account is connected;
    • the ad accounts, Pages and Instagram accounts you choose, with their campaign, budget and performance data;
    • Lead Ads form submissions from your Pages, so new leads arrive in your CRM;
    • Messenger and Instagram messages and comments for the Pages and accounts you connect, so you can answer them in Zuops; and
    • permission to create and publish the ads and posts you make or approve in Zuops.

    How we use and store it

    Meta data is used only to provide those features to you. It isn’t sold, isn’t used for our own advertising, and isn’t used to train AI models. Access tokens are stored encrypted at rest and are never shown in the app.

    Disconnecting and deleting your data

    You can disconnect Meta in Zuops, which deletes the stored connection and its access tokens, or remove Zuops in your Facebook settings under Business Integrations. To delete the data we’ve received from Meta, email privacy@zuops.com from your account email and we’ll delete it within 30 days. Leads and messages already added to your CRM are Customer Data and stay there until you delete them.

    16. Zoom data

    If you connect a Zoom account so appointments booked through Zuops get their own Zoom meeting, we access your Zoom user ID and email address (to show which account is connected) and the meetings Zuops creates on your account (to store their join links with your appointments). We don’t read recordings, chat, contacts or meetings we didn’t create.

    Zoom data is used only to create and show appointment meeting links. It isn’t sold, isn’t used for advertising and isn’t used to train AI models, and tokens are stored encrypted at rest. You can disconnect Zoom in Zuops or remove the app in the Zoom App Marketplace; either way we delete the stored tokens and your Zoom ID and email. Meetings already created stay in your Zoom account.

    17. Changes to this policy

    We may update this policy. The date at the top shows the current version. If we make a material change, we’ll tell you by email or in the app before it takes effect.

    18. Contact us

    Zuops
    522 W Riverside Ave Ste N, Spokane, WA 99201, USA
    Privacy questions and requests: privacy@zuops.com
    Support: support@zuops.com